Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You just can't keep a bad band down.
Well, that's not entirely fair. The original FreeCreditScore.com band, led by French Canadian frontman Eric Voilette, were actually pretty good—at lodging infernally catchy ditties in your brain via the infamous so-bad-it's-good ad campaign by The Martin Agency. But in 2010, two and a half years into the campaign, the client abruptly ditched Voilette and friends and held a contest to find a new band. For the past two years, the American Secrets—who won the contest—have been the voice of FreeCreditScore, performing at live events and in TV spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in