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DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has cable instead of DirecTV. But now, the campaign is back, with NFL stars stepping into Lowe's shoes but with the setup otherwise basically intact.
In one new spot, we get Eli Manning versus Bad Comedian Eli Manning. In another, it's Tony Romo against Arts & Craftsy Tony Romo.
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