Ad of the Day: Coca-Cola

The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on the back for helping to solve the problem while simultaneously trying to shift some of the blame to other, unnamed foods and, perhaps most oddly, to consumers themselves.

The spot, created by agencies Brighthouse and Citizen2, is notable in part for what it doesn't emphasize—two-liter bottles, Big Gulps and people struggling with obesity.