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In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.
The brewer built the edible edifice outside the Old Truman Brewery in London's Shoreditch neighborhood, disguising it as a billboard in the shape of a giant chocolate bar (the confectioner's kind), then unwrapping it to reveal the unusually sweet watering hole.
Five meters wide, three meters high and two meters deep, the stunt includes bar stools and a fake TV featuring English World Cup highlights, all built from a half ton of chocolate, according to Campaign magazine.
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