Ad of the Day: Canal+

A bear calls the shots as a pretentious movie director in BETC's hilarious spot for the French film channel

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Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG.

Here, the bear runs the show—as the director of a medieval action film. The spot opens with a hectic, violent scene from the film itself. But soon, the bear—his name is Paul Bearman—stops the action and strolls out on to the set to dispense advice on everything from the special effects to the acting.

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