Ad of the Day: Australian Red Cross Goes for Laughs With an Apocalyptic Paperclip

Learn first aid, save the world from a gory fate

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Getting a paperclip stuck in your eye has got to be a bad thing, but it's not the end of the world. Or is it?

Animation house Monkeystack, based in Adelaide, Australia, goes way over the top in "Paperclips Can Be Dangerous," a fiercely funny, gloriously gory two-minute PSA for the Australian Red Cross that poses the question: "What will it take for you to learn first aid?"

When a hapless factory drone named Bill gets "clipped," no one at the plant—from co-workers to executive types to the office receptionist—can figure out what to do.

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