Ad of the Day: Amid Chaos, Cisco Says ‘There’s Never Been a Better Time’

GS&P's global ads are glass half full

To those who would say the world is falling apart in a hurry, Cisco would counter that, in fact, thanks mostly to technology, it's the most wonderful time to be alive.

That optimism is given a hard-working spin in the high-tech networking company's eye-catching new global campaign from Goodby Silverstein & Partners under the theme "There's never been a better time." It's the first work under Cisco's new CMO, Karen Walker, and it aims to reintroduce the company to the world with a brave point of view.

"No matter how ambitious your dreams or how impossible the problems you're trying to solve, the technology already exists to make it happen," said Will Elliott, creative director at GS&P. " 'There's Never Been a Better Time' celebrates how empowered we are today by technology. The message is an optimistic rallying cry to do something amazing right now."

Launching Tuesday, the campaign includes TV, online films, print and out-of-home. The theme of the ads is how Cisco helps people worldwide make the impossible possible.

The work includes a spot called "People in Crisis," which focuses on Cisco's Tactical Operations team and its role in providing mobile technology and communications in humanitarian crises like the refugee situation in Europe.

Here is a spot about how Cisco systems power self-driving trucks in the world's biggest copper mines:

There's also an anthem spot, in 30- and 60-second cuts. Check out the :30 on YouTube.

The spots will run on TV during the NBA playoffs and across Turner Network Television channels. The online media buy will focus on tech and business sites such as Forbes, Fortune, Fast Company and the Atlantic. The global effort also includes a website redesign, partner joint marketing strategy and employee engagement efforts.

The OOH work is below. 

CREDITS

Client: Cisco

Agency: Goodby Silverstein & Partners
Title of Creative Work: There's Never Been A Better Time

Creative
Co-Chairmen: Rich Silverstein
Creative Directors: Will Elliot, Patrick Knowlton
Associate Creative Director: Felipe Lima
Art Directors: Maggie Bradshaw, Jeff Limon
Copywriters: Jonathan Pelleg, Alex Maleski, Jacob Baas
Executive Digital Artist: Jessica Pettigrew

Production
Director of Production: Tod Puckett
Executive Broadcast Producer: Hilary Coate
Broadcast Producers: Timothy Plain, Tess Kenner, John Riddle
Sr. Art and Print Producer: Alisa Latvala
Executive Interactive Producer: Danaa Zellers

Account Services
Group Account Director: John Coyne
Account Director: Tanin Blumberg
Project Integration Director: Liz Clark
Account Managers: Chris Nilsen, Bryan Wilson, Sam Thayer
Assistant Account Managers: Reesa Kashuk, Cameron Yates
Account Coordinator: Caitlin Kinney

Brand and Communication Strategy
Brand Strategy Director: Graham North
Brand Strategist: Marisa Perazzelli
Jr. Brand Strategist: Nora Allibhai
Community Strategy Deputy Director: Dong Kim
Communication Strategy Director: Nicole Richards   
Director of Communications: Meredith Vellines

Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Anna Diokno

Production Companies

"People in Crisis"
Editorial/Post/Visual FX Company: Imaginary Forces
Creative Director: Michelle Dougherty
Lead Editor: Danielle White
Editor: Jess Ledoux
Flame Artist: Rod Basham
Art Director/Animator: Dan Meehan
Designer/Lead Animator: Timothy Williams
Designer/Animators: Carlos Enciso, Jay Kim
Animator: Gabriel Perez
Designers: Mariah Hourihan, Wes Yang, Kris Fortin
Design/Animation Intern: Robert Harrison
Executive Producer: Ben Apley
Head of Production: Tina Starkweather
Producers: Fayna Sanchez, Will Arnold
Coordinators: Rachel Cohn, Krista Templeton
PA: Kaitlyn Finn
Footage sourcing and licensing Company: Stalkr
Footage sourcing and licensing Producers: Aaron Priest, Ellen Callet
Color Correction Company: Apache
Sr. Colorist: Shane Reed
Color Correction Executive Producer: LaRue Anderson
Music & Sound Design Company: Yessian
Composer: Chris Plansker
Sound Designer: Mike Baluha
Music & Sound Design Executive Creative Director: Andy Grush
Music & Sound Design Executive Producer: David Gold
Audio Mixing Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Audio Executive Producer: Susie Boyajan

"Right Now"
Editorial and Finishing Company: Beast Editorial San Francisco
Executive Producer:  Jon Ettinger
Producer: Jeff Bielat
Assistant Editor: Seth Andrews
Editor: Adam Schwartz
Colorist/Flame Artist: Matt Trivan
Motion Graphics Artist: Steve McEuen
Animation Company:  1st Ave Machine
Animation Executive Producers: Lisa Villamill, Sam Penfield, Lisanne McDonnald
Animator: Mancel
Music Company: Human
Music Producer: Jonathan Sanford
Mix Company:  One Union
Mix Engineer: Joaby Deal
Mix Executive Producer: Lauren Mask
Mix Producer: Cienna Patmont

"Mining" Portrait Film
Production Company: Lo+Behold
Director: Marcus Ubungen
Director of Photography: Marcus Ubungen
Producer: Vieve Haag
Executive Producer: Peter Trucco
Editorial Company: Beast Editorial
Editor: Doug Walker
Assistant Editor: Joelle Wagner
Editorial Producer: Jeff Bielat
Editorial Executive Producer: Jon Ettinge
Telecine/Finishing Company: Beast Editorial
Colorist: Dave Burghardt
Music: The Elements
Sound Design Company: Beacon Street
Sound Designer: Rommel Molina
Mix Company: One Union
Mixer: Eben Carr
Mix Producer: Cienna Patmont
Mix Executive Producer: Lauren Mask

Cinemagraphs
Production Company: Logan
Executive Creative Director: Alexei Tylevich
Creative Director: Kaan Atilla
VFX Supervisor: Eric DeHaven
Executive Producer: Matthew Winkel
Producer: J.R. Tuason
2D Animators: Zach Kinney, Richard Powell, Fred Raimondi, Grant Cerulo
3D Animator: Kenneth Kurras
3D Modeler: Shamus McGlynn
FX Artist: Warren Heimall, Xray
Production Company: elevel
Executive Post Producer: John Dutton
Sr. Animator: Nathan Shipley

Print
Retoucher: Sam Nordemann
Retoucher: DMAX Imaging
Prepress House: DMAX Imaging