Ad of the Day: Ads Don’t Get Much More Joyfully Hypnotic Than Samsung’s Latest

Kinetic collage for the Galaxy Note 4 S-Pen

Ad agency Heaven and the directing duo Vallée Duhamel rolled out this quirky video set to electronic music for the Samsung Galaxy Note 4 S-Pen. Titled "Creativity at Work," it makes a sort of kinetic collage out of all the arts and crafts materials the S-Pen can emulate.

The aesthetics on display here, especially the color palette, wouldn't have been out of place in an early MTV video, to the point where I might suggest muting the video and listening to Peter Gabriel's "Big Time" while you watch.

It's a joy to watch, if not exactly groundbreaking, and the reaching-into-the-desk part shows that they're willing to play with form a bit.

Check it out below, along with the making-of video.

Client: Samsung
Agency: Heaven
Directors & Visual Concept: Julien Vallée & Eve Duhamel (Vallée Duhamel)
Art Director: Carolyne De Bellefeuille
Graphic Manager: Olivier Charland (Vallée Duhamel)
Set Manager: Jean-Constant Guigue (Vallée Duhamel)
Art Department: Frédéric Bouin, Thomas Salaun, Faye Duhamel
DOP: Jean-Philippe Bernier
Production Manager: Inès Steinmetzer (Vallée Duhamel)
Director Assistant: Karine Lamontagne
Hair and Make-up Artist: Léonie Lévesque
Dresser: Valérie Brousseau
Casting Director: Roxanne Doucet
Location Researcher: Anouck Serra Godard
Chief Electrical Officer: Hugo Roy
Key Grip: Stéphane Klopp
Choreographer: Steve Bolton
Choreographer Assistant: Lorena Liebman
Assistant Cameraman: Mathieu Nadon
Sound man: Dominic Heizmann
Editor: Josh Sherett @ The Workshop
Color grading: Mathieu Marano
Music: XS Music