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On Wednesday, Adidas rolls out an integrated marketing push for its Originals line, including a new national TV spot that may suffer from one ironic flaw: At first blush, it doesn't seem all that original.
That is to say, it continues the brand's tradition of cutting star-studded spots to push its line of classic sneakers and street wear. The new ad, shot at four parties in Atlanta, Los Angeles, New York, and Portland, Ore., mixes in some fresh faces like rapper Big Sean and pop starlet Sky Ferreira with familiar ones like Snoop Dogg, basketball player Dwight Howard, and fashion icon Jeremy Scott (who appears in an eye-popping neon orange fall 2011 piece he designed for the brand).
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