Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts

The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus to handle its creative and media responsibilities, respectively. Previously, the company, whose annual media spending is around $60 million, employed agencies on a project basis.

The American Cancer Society, meanwhile, left The Martin Agency after more than six years, shifting its creative business to the Chicago office of DDB. The society spends nearly $30 million in media each year.

1

Sears/Kmart: Creative, Media

Media spend: $560 million
Incumbents: Sears: mcgarrybowen, Havas Worldwide; Kmart: FCB, Havas Media
Contenders: The incumbents and undisclosed others
Completionn: February

2

JCPenney: Media

Media spend: $430 million
Incumbent: OMD
Contenders: Incumbent, undisclosed others
Completion: January

3

U.S. Army: Creative, Media

Media spend: $180 million
Incumbents: McCann Erickson, UM
Contenders: Incumbents, others to be determined
Completion: March 2016

4

Scotts Miracle-Gro: Media

Media spend: $80 million
Incumbent: MEC, Active International
Contenders: To be determined
Consultant: Pile + Co.
Completion: March
 

 

5

Pandora: Creative, Media

Media spend: $60 million
Incumbent: None
Contenders: Grey, JWT, Young & Rubicam
Awarded to Grey, Maxus

6

Acer, Global Creative

Media spend: $50 million
Incumbent: Mother
Contenders: DDB, Grey, Saatchi & Saatchi, Dentsu
Consultant: Roth Observatory International
Completion: January

 

7

American Cancer Society: Creative

Media spend: $30 million
Incumbent: The Martin Agency
Contenders: DDB, undisclosed others
Awarded to DDB

8

Extended Stay: Digital Media

Media spend: $20 million
Incumbent: IgnitionOne, Digital Marketing Works
Contenders: Incumbents, iCrossing, Performics
Consultant: Hasan + Co.
Completion: January