Account Update: Eastern


Adelphi University, whose main campus is located in Garden City, has named Welch Nehlen & Groome Advertising, also Garden City, its agency of record.

NPM Advertising, New York, has won assignments from two real estate companies: Bellemead Development Corp.’s The River Club in Edgewater, N.J., and Hartz Mountain’s Harmon Studio City in Secaucus, N.J.

Skyline Entertainment, owner and operator of the XS New York virtual reality center in Times Square and the New York Skyride flight simulation attraction in the Empire State Building, has awarded its 1997 advertising account to Culver Associates in New York. Culver will also work on the client’s soon to open XS Chicago and the Australia Skyride.

Eric Mower and Associates, Syracuse, was recently retained by Welch Allyn to provide advertising, public relations and direct marketing services for a medical product introduction.

USA Weekend, the weekend newspaper magazine published by Gannett Co., has chosen Anda and Scotti Advertising, New York, as its ad agency of record. One of the shop’s first assignments will be to develop a national trade advertising campaign for the client.

Danlee Public Relations, New York, was appointed U.S. public relations agency of record for Gossard, a British maker of women’s intimate apparel.


Quest Associates, Stamford, and Sage Asset Management Co., New York, have contracted Berni Design, Greenwich, for new project work. Berni also won additional assignments from Castleberry’s Food Co., Augusta, Ga.

KGA Advertising, Middletown, was named Pilot Pen Corp. of America’s agency of record for creative, effective Jan. 1, 1998. After an initial capabilities review with an undisclosed number of New England agencies, KGA Advertising advanced to the finals along with the incumbent New York agency and two Connecticut shops. The advertising campaign for the Trumbull-based client will predominantly involve broadcast media.


Bank of the Hudson-Poughkeepsie (N.Y.) Savings Bank has appointed BN Group, Randolph, its agency of record for public relations services.

Dugan/Farley Communications, a division of Bozell, Jacobs, Kenyon & Eckhardt Health Services in Upper Saddle River, has received the first agency of record assignment for Tomorrows Children’s Fund at Hackensack (N.J.) University Medical Center.

Six area businesses have joined the client roster of CramerSweeney & Parkin, Cherry Hill, for advertising, marketing and/or public relations projects. The new accounts are: The Tip Top Club, Cherry Hill; Archway Programs, Atco; Power & Gerber, Voorhees and Wane, Pa.; MaGrann Associates and MaGrann Construction, both of Mount Laurel; and the West Jersey chapter of the American Institute of Architects.

Oxford Communications, Lambertville, was selected to develop a public relations program for the Bistro restaurant at the Sheraton Bucks County Hotel in Langhorne, Pa.


FSC Wallcoverings, a division of F. Schumacher & Co. in New York, has awarded its Village brand account to James Bunting Advertising, Lancaster. The selection ended a five-month agency search that involved nine undisclosed competitors, including shops from New York and other Northeastern cities.

White, Good & Co. Advertising, Lebanon, recently added four accounts to its public relations client roster: American Specialty Confections, V&A Enterprises-North America, Elizabeth Eakins Rugs and Beinfield Wagner Architects.

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