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South Beach trendsetters helped launch the Swedish vodka’s Latin music-based promotional campaign at the Pearl Nightclub. Pictured (l. to r.) are Jose Jimenez, president of JMD Communications, Absolut’s Hispanic agency; Luis Gonzalez, president of CCom Group, which handles public relations for the Swedish vodka; Emily Bosco, client special events manager; and Carlos Davila, JDM’s creative director and partner.
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