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NEW YORK The AARP this week unveiled a marketing campaign to support its effort to combat the Bush administration’s Social Security proposals, the organization said.
The campaign, via Omnicom Group’s GSD&M in Austin, Texas, includes a TV spot, as well as print and radio executions, according to agency representative Towne Redington.
Although ad spending was not given, the budget is close to $10 million, per a source. The client spends nearly $90 million annually on ads, per TNS Media Intelligence/CMR.
The
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