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Lowe & Partners/SMS will launch a $25 million national campaign this fall to promote Internet startup 800.com, a retailer of consumer electronics and home entertainment products.
Lowe, San Francisco, won the job following a review that included crosstown finalists Winkler Advertising and JWT West.
The review was led by 800.com’s chief marketing officer, Timothy Zuckert, who recently joined from Disney Interactive, where he was vice president of sales and marketing.
“[Lowe] has people who have a lot of integrity,” said Zuckert.
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