What makes somebody influential? Do those who are seen as influential actually feel like they are? It's a more complicated question to answer than one might expect.
This year, Adweek and PopSugar honored 27 people under the age of 40 who are making their mark on the worlds of media, marketing, entertainment and tech. At the 2016 Young Influentials awards event in New York, we talked with several winners about how they see their careers, what drives them and what advice they have for the next generation of influencers.
It can be easy not to feel influential in the middle of the day-to-day grind. One thing many winners had in common: they didn't play it safe. Rachel Tipograph, founder of MikMak, said she hopes her decisions inspire others to take risks in their own careers. "I do consider myself influential just because I take insane risks and I feel that by doing that, I instill bravery in other people."
Take a look at the video above to hear more from her peers in this year's class of Young Influentials and read more about them here.