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LOS ANGELES – After reviewing credentials from 11 agencies, Crystal Cruises has cut to five the list of shops invited to pitch its $3-million account, formerly at Saatchi & Saatchi/Pacific, Torrance, Calif.
Though only two of the shops have first-hand cruise experience, the majority do have some travel or tourism background.
Agencies advancing from the first round are Bozell; D’Arcy Masius Benton & Bowles; Eisaman, Johns & Laws; and Lord, Dentsu & Partners, all L.A., plus Pallas Advertising/S.F.
Pallas and DMB&B have cruise experience.
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