Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Campaign For Warner Bros. Film To Hinge On Toy-Based Promotions
LOS ANGELES–Warner Bros. Family Entertainment continues its quest for a partner to handle creative ad duties for the Oct. 13 home video release of Warner Bros.’ successful animated children’s film Quest for Camelot.
The client, based in Burbank, Calif., has narrowed its list of contenders for the creative portion of the estimated $4 million launch campaign to four Los Angeles-area agencies, according to Dan Capone, Warner Home Video’s director of marketing, family entertainment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in