4 Score: BBDO Tops Gunn Report Again

BBDO Worldwide was the most awarded agency network in 2009, according to The Gunn Report.

The Omnicom-owned organization topped the annual tally of awards show performances for the fourth year in a row with award-winning work this year from 27 BBDO offices, including Almap BBDO, Sao Paulo, Brazil, which ranked second for most awarded agency and fifth for most awarded interactive agency.

Contributing to the rankings were two campaigns from the network that topped the print category: Chrysler Jeep’s “Two Worlds” campaign from BBDO/Proximity in Kuala Lumpur, Malaysia, named the most awarded print campaign and Alka-Seltzer “Dissolve Your Problems” from CLM BBDO in Paris, which tied for second place with Harvey Nichols’ “Bristol Store Launch” from DDB London, named the most awarded agency of the year.

Goodby, Silverstein & Partners, San Francisco, and Crispin Porter + Bogusky, Boulder, Colo., and Miami, were the best performing U.S. agencies last year. Goodby ranked No. 4 for agencies and No. 1 in the category of most awarded interactive agency. Among the honored work that contributed to the ranking was Comcast’s “Rabbit” in the commercials category, Nintendo Wii’s “Wario Land Shake It” and Doritos’ “Hotel 626” in interactive, and Haagen-Dazs’ “Help the Honey Bees” campaign in the report’s integrated campaign ranking.

Crispin was ranked as the second most awarded interactive agency for Burger King’s “Whopper Sacrifice,” the Facebook effort, which Gunn reported was the most awarded interactive entry this year.

R/GA, New York, tied for fifth place in the interactive agency ranking with AKQA, London; Almap BBDO, Sao Paulo; BBH, London; and Dentsu, Tokyo.

A Crest toothpaste campaign from Saatchi & Saatchi, New York, which featured people delivering bad news with a smile, was the most awarded work in the commercials category. TBWA\Chiat\Day, New York’s “Pinata” for Skittles tied for second place with Schweppes Mixers’ “Burst” from GPY&R, Melbourne, Australia, and Shelter Charity’s “House of Cards” from Leo Burnett, London. Goodby’s “Rabbit” commercial for Comcast came in third, along with a Norte beer campaign from Del Campo Nazca Saatchi & Saatchi.

U.S. campaigns dominated the top five in the integrated “All Guns Blazing” list: the Obama for America campaign was the most awarded, with Droga5’s “Million” campaign for the New York City Department of Education coming in second, followed by BBH’s “Oasis Dig Out Your Soul in the Streets” campaign for Warner Bros., and Crispin’s “Whopper Sacrifice” for Burger King, Goodby’s “Help the Honey Bees” for Haagen-Dazs and “House of Imagination” for Hornbach Home Improvement stores from Heimat in Berlin.

Volkswagen was the most awarded advertiser.

MJZ was the most awarded production company and Tom Kunz the most awarded director.