4 Pitch $200 Mil. Adidas Media

NEW YORK Four contenders are vying for the estimated $200 million global media business of athletic footwear giant Adidas-Salomon, sources said.

In the running are: Aegis Group’s Carat (which has been Adidas’ lead shop); the Omnicom Group team of OMD and PHD (both work on Reebok, which Adidas acquired for $3.8 billion in January); Publicis Groupe’s Starcom; and WPP Group’s MediaCom, according to sources.

The agencies either could not be reached or declined comment. Adidas, which is based in Germany, could not immediately be reached.

Separately, each brand in the past has spent about $100 million annually on a global basis, according to sources. The purpose of the review is to consolidate the business, said sources.

This story updates an item posted earlier today with the names of the review contenders.