4 N.Y. Agencies in Hunt for Mass. Retailer

BOSTON BJ’s Wholesale Club has invited six agencies to compete for its ad account, according to Pile and Co., the consultancy overseeing the review for the business.

They are: independents Connelly Partners in Boston, Eisner Communications of Baltimore, and DiMassimo Carr Brand Advocates, Pedone & Partners, Tucker Hampel Stefanides and MDC’s Cliff Freeman and Partners, all in New York.

Finalists will be named next month.

The Natick, Mass.-based client spent $7 million on ads last year but just $300,000 through July 2004. BJ’s produces regional campaigns that include print, broadcast and direct executions.

Independent shops Boathouse in Needham, Mass., and Pro Media in Natick, Mass., have handled creative and media chores.

The client operates more than 150 stores in 16 Eastern U.S. states, concentrated mainly in New England and Southeastern markets, as well as in New York, New Jersey and Florida.