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By Eleftheria Parpis
The annual Stars of Madison Avenue luncheon honored four advertising clients for their humanitarian efforts this year. The "Good Will Is Good Business" event was held Sept. 21 at the Union League Club in New York, and the prizes were presented by the Advertising Club. The recipients were: Microsoft, Johnson & Johnson, GE and Sears. This marked the third year the Ad Club has honored corporate-driven philanthropic efforts.
Microsoft was honored for Unlimited Potential, the umbrella for its programs with the United Nations, the Bill & Melinda Gates Foundation and the Boys & Girls Clubs of America, as well as the Clinton Global Initiative, NetHope and Feeding America.
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