Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Investors may have soured on traditional media, but not on digital out-of-home.
Zoom Media & Marketing, one of the largest DOOH companies, today said it has raised $30 million by selling a minority stake to ABS Capital Partners. Cash in hand, Zoom plans over the next 18 months to expand its place-based digital networks and acquire others.
Dennis Roche, president of Zoom’s U.S. operations, said the deal with ABS cements the firm’s standing as a leader “in the fitness, bowling, family entertainment and nightlife industries.”
Zoom currently operates digital networks in more than 2,500 venues concentrated in the top 90 DMAs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in