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Blazing Paradigm is going virtual.
The San Francisco agency, best known for its work with such clients as outdoor supplier The North Face and Spaten Beer, recently added roughly $15 million in Internet and technology business to its roster.
The shop will handle advertising for Communities.com, NetTV and XMarkstheSpot.com. The agency won each piece of business without a formal review.
Agency creative director Sam Pond said the new business doesn’t represent a completely new direction for the shop, but instead indicates its desire to diversify the client list.
“We try to keep a mix of dot-com businesses and offline businesses,” Pond said.
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