3 Move Forward in Lockheed Martin Review

ATLANTA-Three agencies have advanced in the $15 million Lockheed Martin account.

Keiler & Co. in Farmington, Conn., Gray, Kirk/Van Sant, Baltimore and Cramer-Krasselt in Milwaukee, Wis. will move into a round of creative presentations scheduled for May 3, according to sources.

Among those that did not move forward were Arnold,McLean, Va.; E. James White Communications, Herndon, Va.; Mullen, Wenham, Mass. And Hampel/Stefanides, New York. Five-year incumbent, DDB, also in New York, had been invited to defend but chose not to participate citing “irreconcilable creative differences.”

The Bethesda, Md.-based defense contractor operates in four business segments: systems integration, space systems, aeronautical systems and technology services. Its new agency will handle corporate advertising and marketing and media chores for all operating divisions.

The New York office of Achenbaum Bogda is handling the review. “Martin will seek an agency with global capabilities,” said a source familiar with the defense contractor. “They want to develop an identity that would support its individual business units.”