24 Hours in Advertising: Wednesday, Nov. 19, 2014

Jared Leto talks advertising, Urban Outfitters reports low sales and Uber exec apologizes


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Brands rethink sports endorsements
When it comes to choosing an athlete to represent a brand, companies are rethinking their strategies by hiring more than one athlete for shorter periods of time and dropping endorsers at the first signs of bad behavior. (Adweek)

Innovation labs changing the future of retail 
Take a look at these three brands, with four more to come throughout the week, that use "innovation labs" to stay on top of how mobile and social media are changing the future of retail. (Adweek)

Dave & Buster's makes a regrettable Twitter error
Whoever runs the company's social media account clearly didn't think twice before publishing a rather racist tweet that got a lot of people on Twitter worked up. (Adweek)

Jeff Goodby doles out advice for CMOs
After working with so many CMOs in his lifetime, co-founder of agency Goodby Silverstein & Partners Jeff Goodby shares what he's learned about the CMO role over the years, and it involves taking more risks. (Adweek)

Jared Leto's thoughts on advertising
Another fan of risk, Leto joined top advertising and tech executives in Los Angeles for a roundtable discussion on the future of the industry. And Adweek got an inside look. (Adweek)  

Urban Outfitters takes another tumble
The company reported disappointing sales for the third quarter, following disappointing numbers all the year and a handful of PR disasters. (Adweek)

Uber exec apologizes for threatening journalists
After Uber received scrutiny from the media, its svp of business said he would hire people to dig into journalists' private lives. He has since apologized, but the Twittersphere isn't buying it. (Adweek) 


Around the Web:

Reynolds offers an e-cigarette alternative
Reynolds American Inc. announced plans for a new type of cigarette, Revo, that heats tobacco but does not actually burn it. (The Wall Street Journal)

Samsung launches its first U.K. Christmas spot
It seems that all big brands in the U.K. have gotten into the holiday spirit. Samsung joined in with two of its own holiday spots, "All Wrapped Up Early" and "Christmas Round Ours." (Campaign)

Apple is on its way to $1 trillion
Investors believe the tech giant could be the first company to reach a $1 trillion market cap. (Reuters)

Tim Armstrong looks ahead 
AOL's CEO discussed the future of online advertising as well as AOL's next steps in the ever-changing world of digital. (USA Today)

Allstate takes programmatic in-house
Beginning in 2015, the insurance company announced it will take all of its online automated ad buying in-house, while Starcom will continue to handle traditional media planning. (Ad Exchanger)

Disney pushes a mobile strategy
The massive company got together to discuss how each branch of Disney is approaching mobile, from ESPN to Frozen. (Tech Crunch)

Ello sells T-shirts to make money
The ad-free Facebook rival says it still won't turn to ads to jump-start a stream of revenue, but instead will partner with Threadless to create and sell branded shirts. (The Drum)

Michael Kors pushes for Instagram
The fashion mogul's company is looking for a way to turn the photo-sharing platform into a place where followers can actually shop for clothes. (Businessweek)

500 million people hide their IP addresses
A report from GlobalWebIndex suggests that nearly half a billion people across the world hide their IP addresses when they browse online to keep their data out of the hands of websites and publishers. (Digiday)


Industry Shake-Ups:

M&C Saatchi invests in a New York agency
The agency has tried twice to establish roots in New York with little success, but will answer that problem by partnering with SS+K. (Adweek)

Sprint shakes up its executive team
The company's CEO Marcelo Claure announced some big internal changes with two new positions, chief experience officer and chief procurement officer, and the departure of three senior executives including CMO Jeff Hallock. (The Wall Street Journal)

CarMax hunts for a new creative team
Three agencies are left in CarMax's hunt for a new agency: BBDO in Atlanta, McKinney in Durham, N.C., and The Martin Agency in Richmond, Va. (Adweek)

Big changes at Rosetta
An internal memo from Rosetta's CEO Eric Healy reveals a number of high-level executives "decided to leave" the agency while a handful of other employees were promoted. (Agency Spy)