24 Hours in Advertising: Wednesday, Jan. 7, 2015

Boys tackle domestic violence and Skittles joins the Super Bowl, plus the history of Apple's logo


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Italian boys share their thoughts on domestic violence
A PSA out of Italy on domestic violence features a handful of boys under the age of 12, showing how each responds when asked to slap a girl. (Adweek) 

Skittles gets in the football spirit
The Mars brand released a quick look at its first Super Bowl ad starring football legend Kurt Warner lounging in a Skittles-filled hot tub. (Adweek)

Facebook exec talks Oculus Rift
Carolyn Everson, vp of global marketing solutions at Facebook, spoke with Adweek at the Consumer Electronics Show about the company's plans for the future of Oculus Rift. (Adweek)

The real story behind Apple's logo
There are many theories behind the meaning of the iconic Apple logo with a bite taken out of it, but here is the truth behind the simplistic design. (Adweek)

Advice for young, struggling creatives 
Some wise advice dating back to 2009, courtesy of public radio personality Ira Glass, inspired this short film created by 18-year-old Saar Oz. (Adweek) 


Around the Web:

Avocados From Mexico announces Super Bowl spot
According to The Drum, Avocados From Mexico will be the first fresh produce brand to run a spot during the Super Bowl. (The Drum) 

Brewery apologizes for naming a beer after Gandhi
The New England Brewing Co. issued an apology after it received complaints about the packaging of Ghandi-Bot, a product with a robot-esque illustration of Mohandas Gandhi on it. (Associated Press)

Mark Zuckerberg could be the next Oprah
Facebook's CEO launched a book club on his own Facebook page, causing sales for the first book on his list to skyrocket. (The Atlantic)

Inside McDonald's rebranding vision
Deborah Wahl, chief marketing officer for McDonald's, shared her vision for the brand's future and how the company will spend more time listening to what the customer wants. (PR Newser)

Auto sales up in 2014
Despite the numerous safety recalls car brands faced in 2014, the auto industry sold 1 million more cars last year than in 2013. (The New York Times)

C. Wonder will close all stores
The clothing and accessories company C. Wonder, owned by Chris Burch, confirmed it will close all of its stores. (Forbes) 

Brands and media outlets sign up for Google Partner Select
Google announced that 20 brands and 30 media outlets, including CBS Interactive and Fox News, have signed up for Google's online, premium video ad exchange, Google Partner Select. (The Wall Street Journal) 


Industry Shake-Ups: 

Agencies make some big changes in the new year
Four big agencies have already made executive changes this year including the New York offices of TBWA\Chiat\Day, Arnold and JWT, and now Young & Rubicam in Chicago. (Adweek)

Pandora Jewelry selects a new agency
Pandora named Grey New York as its new lead creative agency and will debut its work for the brand right around Mother's Day in May. (Adweek)