24 Hours in Advertising: Tuesday, May 19, 2015

Y&R brings car crash victims back to life, and Mad Men says one last goodbye


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Five defining moments from the Mad Men finale
Take a look at five key moments from Sunday's Mad Men series finale. If you haven't watched yet, beware of spoilers. (Adweek)

Coca-Cola's reaction to Mad Men
The series finale of Mad Men paid tribute to the iconic "I'd Like to Buy the World a Coke" ad. Coca-Cola said it knew the spot would be mentioned in the finale, but the company didn't know any details. (Adweek)

Groupon responds to sexual comments, again
A product featured on Groupon, the Bike Chain Wash and Scrub Kit, looks strangely sexual. Groupon is taking another opportunity to respond to any and all sexual Facebook comments. (Adweek)

Y&R brings car crash victims back to life
A PSA from Y&R New Zealand and a road-safety charity raises awareness for National Road Safety Week by using technology to imagine what car-crash victims would look like today. (Adweek)

12 interesting digital marketing stats
Find out which brand won Mad Men, according to data from Amobee Brand Intelligence, and how company Mediabong says it scored 90 percent viewability for some L'Oréal video ads. (Adweek)


Around the Web:

Old Navy on the rise
Old Navy chief Stefan Larsson has transformed the Gap Inc.-owned brand. The low-cost retailer now sells nearly as much as its corporate siblings Gap and Banana Republic combined. (The New York Times)

Target looks to offer healthier products 
Packaged-food companies including Campbell's Soup and General Mills will get less attention from Target as the retailer looks to stock healthier food options. (The Wall Street Journal)

Under Armour pulls 'Band of Ballers' T-shirt
An Under Armour shirt that riffed on the classic image of marines raising the flag on Iwo Jima, depicting instead a group of basketball players raising a hoop, was pulled from shelves after complaints. (Bloomberg)

Ascena buys Ann Taylor for $2.16 billion
Ascena Retail Group will purchase Ann Inc., which is comprised of Ann Taylor and Loft, for roughly $2.16 billion. (USA Today)


Industry Shake-Ups:

P&G shifts shaving-related brands
Procter & Gamble moved Venus, Braun and Art of Shaving away from BBDO, and has consolidated its grooming business at Grey. (Adweek)

Twitter hires new head of financial accounts
Twitter tapped ad-sales vet Bill Masterson as the company's new lead for financial accounts. Masterson previously worked at Facebook and SocialCode. (Adweek)

Razorfish appoints first CIO
Razorfish hired Samih Fadli as its first chief intelligence officer. Fadli previously worked at ad-tech company Gravity4 as svp of global engineering. (Agency Spy)