24 Hours in Advertising: Tuesday, March 17, 2015

Liam Neeson promotes Ireland, and people react to McDonald's SXSW food truck


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Liam Neeson narrates Ireland tourism ad
Just in time for St. Patrick's Day, Liam Neeson—a native of Northern Ireland—narrated a green-filled Discover Ireland tourism ad inviting everyone to visit Ireland. (Adweek)

Durex has new technology for the bedroom
A new campaign from Durex tells a handful of couples about exciting new technology that could help them liven things up in the bedroom. (Adweek)

Subaru and Shazam help launch artist's career
Both Subaru and Shazam helped launch Odessa's music career after one of her songs was used in a Subaru ad and a record label rep used Shazam to discover who the artist was. (Adweek)

Friskies invites famous cats to hangout at SXSW
Friskies promoted its new bacon-flavored cat food at South by Southwest by inviting some famous cats, including Grumpy Cat, to a pop-up art gallery aptly named the "Haus of Bacon." (Adweek)

Sour Patch Kids at SXSW
Take a look inside the Sour Patch Kids lodge in East Austin, Texas, where up-and-coming musicians can crash and make music in exchange for a few social media posts about the experience. (Adweek)

Virgin Mobile spreads the data wealth with Rick Astley
A new campaign from Virgin Mobile explores the brand's Data Done Right plans, available at Walmart. It shows how one family makes decisions about how to divvy up its data. (Adweek)

Reactions to McDonald's SXSW food truck
McDonald's set up a food truck at South by Southwest, and Adweek spoke to hungry festival-goers and food truck owners to see how people really felt about it. (Adweek)


Around the Web:

The problem with Etsy's huge success
As Etsy approaches its IPO, some question how small shops selling handcrafted goods will be able to continue making DIY products and keep up with the higher demand. (The New York Times)

Guinness tries to stay relevant
People may drink about 13 million pints of Guinness on St. Patrick's Day, but the beer brand hopes to encourage beer lovers to drink Guinness throughout the year. (The Wall Street Journal)

Sorrell gets a sizeable pay bump
WPP's leader Sir Martin Sorrell will receive 36 million pounds, roughly $53 million, worth of shares as part of a controversial payment plan. (BBC)

Facebook explains why it bans some ads
On Monday, Facebook released a clearer set of guidelines explaining what types of posts will be banned or removed from the site. (The New York Times)

The uncertain future of flash-sale sites like Gilt Groupe
Gilt Groupe recently brought in an investment of about $50 million, but the company still does not seem prepared for an IPO, especially as other flash-sale sites have struggled. (Re/code)

Adidas splits with the NBA
At the end of the 2016-2017 basketball season, Adidas will let its 10-year apparel deal with the NBA expire. (Fortune)

'It's On Us' campaign adds print component
Mekanism added a print component to The White House "It's On Us" campaign, which aims to combat sexual assault on college campuses, just in time for college spring breaks. (Agency Spy)


Industry Shake-Ups:

Mindshare's new North America data chief
Mindshare has hired Rolf Olsen as its new chief data officer. Olsen comes from iProspect, where he was svp of data and insights. (Adweek)