24 Hours in Advertising: Tuesday, July 14, 2015

Joel McHale joins new T-Mobile campaign, traditional brands continue to thrive, more

Joel McHale and Vanessa Bayer lend their comedic skills to T-Mobile for the brand's latest campaign. Plus, a new study from BrandIndex shows consumers still find value in traditional brands, including Ford and the Cancer Treatment Centers of America. 


New on Adweek:

Traditional brands still thrive in digital age
BrandIndex's semiannual survey of America's best-perceived brands found that almost half of the top brands are more traditional companies including Ford, Subway and Lowe's. 

5 mobile ad companies ripe for acquisition
With news that AOL may be looking to buy Millennial Media, here are five other mobile ad companies, including xAd and Verve, that could get bought up in the near future. 

Joel McHale and Vanessa Bayer join T-Mobile ads 
Comedians Joel McHale and Vanessa Bayer star in the latest spots for T-Mobile's Jump program. McHale helped create the six new spots alongside Porter Novelli and Publicis. 

9 Snapchat photos from Mecca
Snapchat ran its first live story from Mecca, called "Mecca Live," without any sponsors. Take a look at nine images from the story.

Reddit's new strategy
With a new CEO on his way in at Reddit, company co-founder Steve Huffman held an "Ask Me Anything" session discussing how he and Reddit plan to attract new users to the site. 


Around the Web:

Snapchat redesigns with Discover in mind
A Snapchat redesign gives a new layout for the Discover section. Now, Discover content from publishers are housed in the same spot as live stories. (The Wall Street Journal) 

Sales expected to have fallen in U.S.
U.S. companies are expected to report the biggest drop in sales in the last six years for the second quarter, according to Thomson Reuters data. (Reuters) 

Success for Yum Brands
KFC stock has been up 25 percent this year despite a food-safety scare in China. The Yum brand is expected to deliver second quarter earnings Tuesday and looks for a sales increase in China. (CNN Money) 

Walmart takes on Amazon
Just as Amazon announced its offer for Prime Day, a day of huge sales bigger than Black Friday, Walmart not only criticized Amazon Prime but also announced its own day of massive savings. (The Washington Post) 

There's money in fantasy sports
Daily fantasy sports startups are thriving with brands including DraftKings and FanDuel gaining big followings. FanDuel just raised $275 million in venture funding while DraftKings has raised $126 million. (The Wall Street Journal) 


Industry Shake-ups: 

GlaxoSmithKline launches global review
A $20 billion deal between GSK and Novartis lead to a global review of media planning and buying for GlaxoSmithKline. (Adweek)