24 Hours in Advertising: Tuesday, Dec. 23, 2014

SNL pokes fun at Serial, Geico spoofs its own ad and Oracle buys Datalogix


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Dish drops Fox News channels
Both Fox News Channel and Fox Business Network were dropped from the Dish Network lineup after Dish's contract with Fox expired and was not renewed. (Adweek)

Serial gets its own SNL parody
This past week's episode of Saturday Night Live featured a perfectly crafted, holiday-themed Serial parody where the narrator attempts to uncover the mystery of Kris Kringle. (Adweek)

Geico spoofs its own hump day spot
The insurance brand took one of its most loved commercials—about a  talking camel who's thrilled that it's "Hump Day"—and found a way to keep the original joke going. (Adweek)


Around the Web:

The 4A's rejects IAB's guidelines
The organization told its members that it would not endorsed the Interactive Advertising Bureau's recent guidelines stating advertisers should strive for 70 percent viewability for online ads next year. (The Wall Street Journal)

China witnesses rise of mobile advertising
With roughly 527 million people using smartphones in China, the country is seeing a sharp increase in digital advertising that is outgrowing television. (The New York Times)

What McDonald's can learn from Chipotle and Starbucks
McDonald's is currently battling with protestors looking for an increase in hourly minimum wages, and Forbes argues both Chipotle and Starbucks are prime examples for McDonald's to follow. (Forbes)

Big brands cut back and ad growth slows
Both Procter & Gamble and AT&T, the two biggest ad spenders according to Kantar Media, cut back on their advertising budgets in the past year causing ad growth to slow down. (Media Post)

Snuggle jumps into a cross-channel strategy
Snuggle, the laundry detergent brand with a snuggly bear brand mascot, aims to reach consumers with its content across platforms and channels. (Ad Exchanger)

Walgreen looks to go international
The drugstore chain's shareholders will vote on a possible merger with the U.K.'s Boots drugstore chain which would increase Walgreens locations to over 11,000. (The Wall Street Journal)

Sony's brand perception hits a low
Amid the massive cyber-attack against Sony Pictures, the company's brand perception has dropped to one of its lowest points in six years according to data from YouGov's BrandIndex. (Variety) 

Lyft cuts its signature pink mustache
As it tries to compete with Uber, Lyft looks for ways to stand out as a brand and getting rid of the fuzzy pink mustache might be the best to do that. (Mashable)


Industry Shake-Ups:

RB gives more business to McCann Erickson
McCann Erickson gained more new work from Reckitt Benckiser, including Airborne and MegaRed, without going through another pitch process. (Adweek)

Oracle buys Datalogix
Oracle purchased data company Datalogix, which works with brands including PepsiCo and HauteLook. (Adweek)