24 Hours in Advertising: Tuesday, April 14, 2015

Target and Lilly Pulitzer celebrate new line, and reactions to Hillary Clinton's logo


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The Web responds to Hillary Clinton's campaign logo
Hillary Clinton announced that she will run for president in 2016 and just released her new campaign logo. Not everyone loves it, though. (Adweek)

Target and Lilly Pulitzer celebrate new line
The new Lilly Pulitzer for Target line hits stores soon, and the duo celebrated with a campaign featuring a lavish pool party and lots of Lilly Pulitzer prints. (Adweek)

Most watched ads from March
Take a look at the 10 most-watched ads on YouTube from March—the Ad Council's "Love Has No Labels" PSA led the pack with 47.6 million views. (Adweek)

Gillette makes razors for Avengers
Gillette teamed up with The Avengers' Stark Industries to create a parody line of Avengers-themed razors. (Adweek)

Dumb Ways to Die does Game of Thrones
The people behind the "Dumb Ways to Die" campaign are turning to Game of Thrones and its slew of character deaths to promote safety around trains.(Adweek)

Old Spice joins the gaming world
Old Spice announced a new campaign through Twitch. It will drop a real person in the woods for three days and allow viewers to control what that person does. (Adweek)


Around the Web:

Game of Thrones leaks before debut 
The first four episodes of HBO's new season of Game of Thrones leaked online before its debut on Sunday evening. (Variety)

Why Yahoo still loves purple 20 years later  
Yahoo CEO Marissa Mayer explained why the company and its staff have remained loyal to the color purple over the last 20 years. (Fast Company)

Nike takes you inside women's heads
A new campaign from Nike, targeted at women, gives you an inside look (or listen) to what women think about while they're exercising. (Fast Company)

Pepsi replaces Coke for NBA
The National Basketball Association selected Pepsi as its new official partner, bumping former partner Coca-Cola and making Pepsi the official sponsor of all four major American sports leagues. (Fortune)

Under Armour snaps up Masters winner
Under Armour called dibs on this year's Masters winner, 21-year-old Jordan Spieth, as a spokesperson for the brand for the next 10 years. (Bloomberg)

Snapchat gets rid of brand stories for now
Snapchat will stop running brand stories—or sponsored brand posts—for now. It may be working on altering how these types of posts look on the platform. (Re/code)


Industry Shake-Ups:

T. Marzetti Co. consolidates with Lowe Profero
Packaged-foods company T. Marzetti Co. selected Interpublic's Lowe Profero to take on social media, media planning and buying, and more. (Adweek)

West Elm picks first creative agency
William Sonoma's home and furniture brand West Elm selected Droga5 as its very first creative agency. (Agency Spy)

Mcgarrybowen Chicago president jumps to Land 'O Lakes
Tim Scott, former international CEO and president of mcgarrybowen Chicago, is moving to Land O'Lakes where he will take on the role of chief marketing officer. (Adweek)