24 Hours in Advertising: Monday, Nov. 24, 2014

Google offers ad-free browsing, Jim Parsons steps in for Intel, and Rangers players say no to sponsored jerseys


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Google sells an ad-free Internet
The search company will let users pay $1-3 a month to block ads and allow for some ad-free Web browsing. (Adweek)

Heineken is the creative marketer of the year
Cannes Lions has named Heineken its creative marketer of the year for 2015 and will award Heineken at the Cannes Lions Festival in June. (Adweek)

Jim Parsons joins Intel
The Big Bang Theory actor stared in his first major ad campaign for Intel, selling some complex technology to consumers in a more accessible way. (Adweek)

Facebook cuts brands off
Now that Facebook is changing its algorithm, making it more difficult for brands to post promotional content without actually buying an ad, brands may need to reevaluate their social media strategies. (Adweek)


Around the Web:

C. Wonder closes stores
The chain of retail stores founded and created by Tory Burch's ex-husband will be closing 20 of its 32 store fronts. (BuzzFeed)

The history of ugly Christmas sweaters
Everyone loves to throw a good ugly sweater party right around the holidays, but where exactly did the trend come from? (Mashable)

Rangers say no to logos
A number of New York Rangers hockey players say they aren’t fond of the idea of selling jersey space for sponsorships. (Newsday)

Publicis CEO says 2015 will be better
Maurice Levy said Publicis Groupe plans to focus on growing revenue in 2015, once the company puts a big failed merger behind it. (Bloomberg)

Coca-Cola voices concern over future Olympic venues
The longtime partner of the Olympics stated it was concerned with the way FIFA handled awarding the 2018 and 2022 games to Qatar and Russia. (The Drum)

Agency looks for grandmas to smoke pot
Apparently it was a lot harder to find a grandma who had never smoked marijuana than one might have thought. (Wall Street Journal)

Aereo files for bankruptcy
The TV streaming company officially filed for bankruptcy after losing a high-profile and costly lawsuit, which concluded that the company’s business model violated copyright laws. (The New York Times)

European Parliament threatens Google
Although the European Parliament can’t do much to change the way Google and other search engines do business, members of parliament discussed wanting to regulate Google. (Forbes)
 


Industry Shake-Ups:

Accounts in review
BBDO landed American Family Insurance while CarMax and the NBA are both one step closer to crowning new creative agencies. (Adweek)

Corona Light leaves GS&P
The beer brand announced it would be launching a creative review and saying goodbye to agency Goodby, Silverstein & Partners. (Agency Spy)