24 Hours in Advertising: Monday, March 16, 2015

SNL meets virtual reality and Game of Thrones takes over SXSW

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

A Tinder user who's not what she seems
Some South by Southwest Tinder users have been intrigued by a particular woman, but she's actually promoting the sci-fi film Ex Machina. (Adweek)

Rent the Runway CEO wants to put UPS out of business
Jennifer Hyman, CEO of Rent the Runway, spoke on a panel at South by Southwest and boldly claimed her company needed to put UPS and FedEx out of business. (Adweek)

Saudi Arabian princess launches a new campaign at SXSW
Princess Reema Bint Bandar Al-Saud launched a big social and mobile media campaign at SXSW called 10KSA, which hopes to bring together over 10,000 women in support of breast cancer awareness. (Adweek)

An SNL 40 virtual experience
NBC and Samsung created an amazing virtual reality experience at SXSW, tied to Saturday Night Live's 40th anniversary celebration. (Adweek)

Game of Thrones takes over Austin
The HBO show Game of Thrones set up an entire digital experience in Austin, Texas, in its "SXSWesteros" center, leading up to the debut of the show's new season. (Adweek)

Around the Web:

Startup pitches falling short at South by Southwest
Startups are finding more often at South by Southwest that they're able to make connections with big brands, but big deals are seldom made. (Digiday)

Jon Hamm's thoughts on Mad Men's end 
The final episodes of AMC's ad industry drama Mad Men will air soon, and Jon Hamm shared some final thoughts on the series. (The Wall Street Journal)

Adidas explores wearable technology
The brand has built near-field communication into its products as a means for gathering more data about customers, and how they use the products, after the purchase is made. (The Drum)

Cinderella's big opening weekend
The live-action Cinderella film hit theaters over the weekend and brought in $70.1 million, another big win for Disney. (Time)

How Meerkat can succeed at SXSW
Twitter recently limited access for new Meerkat users, making it difficult for them to find live video streams to follow, but not entirely impossible. (Venture Beat)

Industry Shake-Ups: 

Accounts in review
Royal Caribbean continues its search for a creative shop and has set some guidelines for all involved, including bringing back 11 million one-time cruisers. (Adweek)