24 Hours in Advertising: Monday, Feb. 23, 2015

Apple shoots Oscar ad on an iPad and Comcast makes a beautiful Wizard of Oz spot


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Everyone loves the '90s
Many brands and marketers have taken advantage of a recent surge in '90s nostalgia, from Geico reviving Salt-N-Pepa to the return of Crispy M&M's. (Adweek)

The return of Salt-N-Pepa
A recent Geico ad brought back '90s sensation Salt-N-Pepa and the duo's hit song "Push It," and the two singers spoke with Adweek about the spot. (Adweek)

Apple's ad for the Oscars
The movie-making-themed Apple ad, created to run during the Oscars, shows high school students making movies on iPads and was shot entirely on an iPad Air 2. (Adweek)

Comcast makes a beautiful ad for the Academy Awards
A stunning new ad from Comcast tells the story of Emily, a 7-year-old girl who loves The Wizard of Oz but has never physically seen the film because she is blind. (Adweek)

Instagram gives brands a boost
Brands including Victoria's Secret, Nike and Starbucks are putting a lot of effort into their Instagram videos, and it's paid off with significant increases in followers. (Adweek)


Around the Web:

Recalls for Mercedes-Benz
The car brand will recall over 147,000 sedans and station wagons from 2013 to 2015 in the U.S. out of concern for possible engine fires. (Reuters)

YouTube releases an app for kids
YouTube Kids, an app designed just for children, launched Monday and will be available for Android devices for now. (Forbes)

Advertisers pay higher premium for ads on Oscar night
When compared with the Super Bowl, advertisers pay a higher premium for an audience during the Academy Awards, although the cost for a 30-second spot is less. (The Drum)

DigitasLBi tests programmatic
DigitasLBi became the first ad agency to buy a broadcast TV ad programmatically during the Oscars on Sunday evening. (CNN Money)

Starbucks ditches CD sales
At the end of March, Starbucks will stop selling CDs in all of its stores worldwide as CD sales continue to drop. (USA Today)


Industry Shake-Ups:

Accounts in review 
Royal Caribbean started its search for an outside creative agency after seven years with JWT. (Adweek)