24 Hours in Advertising: Monday Dec. 29, 2014

Social media wins recapped, marketers look ahead to 2015, and McConaughey plans more Lincoln ads


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Ten innovative digital ad products from 2014 
From Google Shopping campaigns to Twitter app-install ad campaigns, 2014 was a progressive year for companies in digital advertising. (Adweek)

The big social media brand wins of the year
Plenty of brands may have stepped in the social media pool this past year, but there were also a few brands that demonstrated the power of a well thought out social post. (Adweek)

What keeps industry leaders up at night
Five advertising execs shared their take on 2014's most troubling industry trends and challenges, from a talent shortage to reaching the right target audience. (Adweek)


Around the Web:

Fox and Dish still at odds
After Dish Network and 21st Century Fox failed to sign a new contract earlier last week, both Fox News Channel and Fox Business Channel are not available for Dish customers. (Deadline)

Five advertising execs to watch out for next year
The Wall Street Journal complied its list of the the top five advertising executives to keep an eye on in 2015. (The Wall Street Journal)

A look inside the business of Toms shoes
Toms founder Blake Mycoskie discusses his business strategy and how he went form having 140 pairs of shoes in his apartment to cranking out 800 to 900 pairs a week with the help of some interns. (The Guardian)

The future for native in 2015
TechCrunch predicts what the year ahead could look like for digital advertising, mainly that some companies may choose to take native ads in-house. (TechCrunch)

What it took to build Panera
Ron Shaich, founder of Panera Bread, talks to The Washington Post about how he built his empire. (The Washington Post)

Facebook apologizes for its Year in Review extension
A few Facebook users complained when Facebook's Year in Review app pulled together the most liked and commented posts, which often included posts about loss and grief. (Gawker)

Matthew McConaughey returns for more Lincoln ads
His previous work for Lincoln drew massive media attention and a few hilarious spoofs. Now McConaughey will return to star in another spot. (Media Post)

AirAsia CEO uses Twitter to discuss missing airplane
Tony Fernandes, CEO of Air Asia, decided to share his thoughts on his company's missing airplane on Twitter and encouraged his staff and friends and family or the passengers to stay strong. (The Drum)


Industry Shake-Ups:

Accounts in review 
Sprint officially selected Deutsch L.A. to handle its broadcast creative work, while Bloomin' Brands awarded MediaVest its media account. (Adweek)