24 Hours in Advertising: Monday, April 6, 2015

BBC America's 'surprising' content strategy and the end of the Mad Men era


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The campaign to get a women on the $20 bill
An initiative from Women on 20s suggested 15 candidates, including Rosa Parks and Elizabeth Cady Stanton. An online vote will narrow the search to three, but will it actually make change? (Adweek)

Sarah Barnett guides BBC America 
Sarah Barnett, president and general manager for BBC America, shared how the network has worked to create a lineup of compelling dramas and give writers and directors creative freedom. (Adweek)

How women consume media
Women hold a great deal of purchasing power that marketers look to tap into. Here's how women are consuming media and which social media outlets they are likely to use. (Adweek)

Grey channels Abba to honor its global CEO
Grey celebrated global CEO Jim Heekin's 10th anniversary with a music video set to the tune of Abba's "Fernando." (Adweek)

HBO answers Twitter users' pleas, three years later
With HBO Now in the works, the network decided to reply to a handful of 3-year-old tweets from fans who asked for a stand-alone service. (Adweek)


Around the Web:

Advertising post 'Mad Men' 
As the final episodes of Mad Men unfurl, the show's creator Matthew Weiner and Sir Martin Sorrell reflect on how the industry has changed and stayed the same. (The New York Times)

Final Four draws big ratings
The Final Four game between Kentucky and Wisconsin drew the highest ratings for a Final Four game in 12 years. (CNN Money)

Facebook makes up 75 percent of social ad spend
A report from Strategy Analytics found that Facebook accounted for three-quarters of all social advertising spending in 2014. (Marketing Land)

Disney invests in DraftKings
Disney invested $250 million in DraftKings, an online fantasy sports site. In exchange, the site committed to spending a big chunk of its ad dollars on Disney's ESPN platforms. (The Wall Street Journal)

Sling TV misses March Madness
Sling TV tested its online service during Saturday's Final Four games, but it couldn't handle the influx of streamers, which led to choppy video streams. (Re/code)


Industry Shake-Ups: 

SC Johnson reviews global media buying
SC Johnson launched a review of its global media buying account, which is currently split between Omnicom Group's PHD and WPP Group's Maxus. (Adweek)

Accounts in review
GNC unbundled its ad business, splitting things up between three shops, while L'Oréal kicked off a review of its domestic media business. (Adweek)