24 Hours in Advertising: Monday, April 13, 2015

James Patterson talks TV, and BuzzFeed reposts critical Dove article


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

James Patterson on his latest TV project
Former ad man James Patterson talks about his latest CBS TV show, Zoo, and how his past work in the ad industry has helped his career as a writer. (Adweek)

People want to pay to make their own lattes
Stone Creek, along with a slew of other coffee shops, is answering demand from customers who want to learn to make their own coffee drinks. (Adweek)

BuzzFeed reinstates Dove article following backlash
After posting a critical article about Dove's viral "Choose Beautiful" campaign and then taking it down, BuzzFeed decided to repost the story. (Adweek)

Stuart Weitzman campaign tests cinemagraphs 
A Stuart Weitzman campaign not only tests cinemagraphs, it also posts video ads to Instagram and pushes messages to Facebook users who watched the video ad.  (Adweek)

An art director on what it's like to launch into viral stardom
Saatchi & Saatchi art director Matilda Kahl became an Internet celebrity overnight for wearing the same outfit to work everyday. (Adweek)

State Farm's clever emoji tweet 
State Farm cleverly turned it "Jake From State Farm" campaign into a text conversation using emojis. (Adweek)


Around the Web:

Spotify approaches $8 billion
Spotify is reportedly seeking a new round of funding that would value the music streaming service at $8 billion. (Bloomberg)

Rich kids hit Instagram
A study from the Pew Research Center found that while teens are still using Facebook, those who come from households with higher incomes spend more time on Instagram. (Quartz)

John Oliver's impressive YouTube traffic
Last Week Tonight publishes a big selection of Web-only clips on YouTube each week, along with full segments from the show, helping it score 28.3 million views in the last month. (The Wall Street Journal)

Twitter asks people to stop using Meerkat
After launching its own live-streaming app Periscope, Twitter asked a number of publishers and celebrities to stop using rival app Meerkat. (Tech Crunch)


Industry Shake-Ups:

Accounts in Review
Norwegian Cruise Line followed the lead of Royal Caribbean, launching a review for its creative and media accounts. (Adweek)