24 Hours in Advertising: Friday, April 10, 2015

Snickers campaign taps vloggers, and Clorox explains its emoji tweet


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Clorox explains that emoji tweet  
Clorox celebrated the debut of Apple's new racially diverse emoji with a weirdly racist tweet. The tweet has since been explained and deleted. (Adweek)

Snickers taps vloggers in new campaign
The "You're Not You When You're Hungry" campaign from Snickers got a new twist with a handful of YouTube video bloggers creating terrible videos when they're a little hungry. (Adweek)

DirecTV says goodbye to Rob Lowe ads
After the National Advertising Division of the Council of Better Business Bureaus announced Rob Lowe's DirecTV ads made some false claims, DirecTV debuted two new spots starring model Hannah Davis. (Adweek)

Brands continue to explore virtual reality
Jim Beam and Dos Equis have both jumped into virtual reality campaigns to capture the attention of millennial drinkers. (Adweek)

Test your agency acronym knowledge
You might be able to rattle off agency acronyms left and right, but do you know what they actually stand for? Take this quiz, and find out. (Adweek)

Tillamook asks fans for some input
Dairy company Tillamook is opening its co-op doors, asking customers to join the company's board meetings, vote on new products and more. (Adweek)

Lego jumped into toys-to-life game
Joel McHale stars in a new five-minute short for Lego announcing the Lego Dimensions game, which brings your Lego figures to life. (Adweek)


Around the Web:

Netflix makes fun of the Apple Watch
Netflix revealed its sense of humor with a parody commercial for the Apple Watch in which Netflix addicts stream shows to devices on their wrists at all times of the day. (The Hollywood Reporter)

Apple Watch commercial dominates airwaves
In the one-month period since Apple debuted its "Watch Re-Imagined" spot for the Apple Watch, the ad has aired more than 300 times, and in some of the most expensive time slots. (The Wall Street Journal)

LinkedIn buys Lynda.com 
LinkedIn announced it will buy the online education website Lynda.com for $1.5 billion. (Tech Crunch)

Walgreens closes 200 stores
Walgreens Boots Alliance announced it will close 200 of its stores in the U.S. in a move to help the company cut costs. (USA Today)

Nestlé bets big on bottled water
Soda seems to be falling out of favor, and Nestlé is picking up on the healthy lifestyle trend by investing in more flavors of its sparkling water. (The Wall Street Journal)


Industry Shake-Ups: 

Wieden + Kennedy takes on Sprite 
Wieden + Kennedy became the fourth agency in three years to take on Sprite's creative business. (Adweek)

Hilton Worldwide consolidates
Hilton Worlwide announced plans to consolidate its advertising business and has parted ways with Publicis Kaplan Thaler, former agency of record for Homewood Suites. (Agency Spy)