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Smart ways to live, and dumb ways to die. Advertising demonstrated it all over the past 18 months, and the best work will do battle at the 60th anniversary of the Cannes Lions International Festival of Creativity in Cannes, France.
Once again, Adweek has partnered with Leo Burnett and its annual Cannes Predictions Reel for this preview of which campaigns could dominate the conversation—and win some major Lions—this year. There are famous names (Nike, Coca-Cola) and lesser-known ones (UTEC, Metro Trains Melbourne), but what unites them is a commitment to work that's fresh, surprising and powerful—breakthroughs in a world of roadblocks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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