2 Sara Lee Brands Up for Grabs

CHICAGO Sara Lee Corp. has placed creative duties on its Ball Park Franks and Jimmy Dean sausage accounts, worth an estimated $40 million in combined billings, into review, a company representative has confirmed.

The client parted with its creative agency, Publicis Groupe’s Leo Burnett in Chicago, due to “different visions for the brands moving forward” and has contacted undisclosed shops, according to the Sara Lee rep. A Burnett representative said the parting was made by “mutual” agreement but declined further comment.

Sara Lee spent about $15 million on the Ball Park account and $25 million on Jimmy Dean sausage last year, according to TNS Media Intelligence/CMR.

Publicis offices in New York and Dallas work for Sara Lee, as do Omnicom Group’s BBDO and Havas’ Euro RSCG Tatham, both in Chicago, Grey Global Group’s Grey in New York and several others. It was not immediately known which roster shops have been invited to participate.

Media duties at Publicis’ Starcom in Chicago are not affected, the client rep said.