Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES The battle for the creative and media business of Starbucks Coffee has come down to Bartle Bogle Hegarty in New York and Wieden + Kennedy in Portland, Ore., sources said. Estimated billings are $20 million.
Neither of the agencies was on the original list of contenders, which included independents davidandgoliath in Los Angeles and Modernista! in Boston; Interpublic Group’s Carmichael Lynch in Minneapolis; Omnicom Group’s BBDO in Chicago and Merkley + Partners in New York; and Publicis Groupe’s Publicis in Seattle [Adweek, Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in