123tel.com Calls $6-8 Mil. Review




LOS ANGELES-E-commerce telecommunications Web site 123tel.com has enlisted consultancy Select Resources International, Los Angeles, to conduct an agency search, according to Catherine Bension, SRI managing partner.
Billings for the rest of the year are estimated at $6-8 million. There is no incumbent.
The San Jose, Calif.-based startup is seeking a small-to-midsized West Coast shop with brand development and online and offline marketing experience, said Bension. Bay Area shops will be contacted, but others will also be considered if they have extensive experience in the category, she said.
The search process will be swift, with no work assignment expected, said Bension. A decision is expected by July.
Formed last December, the company is backed by venture capital firm Information Technology Ventures and private investors. The site is expected to launch in the third quarter.
Separately, a decision is expected this week in another SRI review, the one for the $20-25 million Selfcare account. San Francisco agencies J. Walter Thompson, Hoffman/Lewis and Amazon Advertising are the finalists for the Emeryville, Calif.-based client’s account. ƒ