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United Healthcare has put its direct marketing account for AARP Supplemental Health Insurance into review and selected Matchworks to handle the process, the consultancy confirmed.
Jan Boyle, a principal at Matchworks, put the budget at $100 million. Questionnaires are due to go out this week. Seabury & Smith in Fort Washington, Penn., is the 5-year incumbent on the business and has been invited to defend, said Boyle.
She said Matchworks will select four semifinalists this month with a cut to two finalists by mid-January.
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