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NEW YORK Office-supply giant Staples has put its $100 million-plus media buying and planning account into review, the client has confirmed.
The incumbent is WPP Group’s MediaCom here, which has been invited to defend.
“We’re very happy with them,” a Staples representative said. The review was called because, “We’re just constantly looking at vendor relationships to evaluate expenses and new services.”
Framingham, Mass.-based Staples reviewed its media account five years ago, when MediaCom initially added the business.
The rep declined to discuss details of the review process, and would not name other agencies invited to pitch, saying only that the company hopes to complete the review “in the next few months.”
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