When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October. W+K's big new Nike spot came in third on Adweek and Google's YouTube Ads Leaderboard for the month—eclipsed by not one but two spots from BBDO.
Mattel's "Imagine The Possibilities" spot for Barbie (from BBDO San Francisco and New York) and Extra Gum's "The Story of Sarah & Juan" (from Energy BBDO) top the Leaderboard for October with almost 25 million views between them.
Squatty Potty's loony "This Unicorn Changed the Way I Poop" ad came in fourth. Elsewhere on the list are ads for Microsoft and Apple (with Jamie Foxx), Emirates (with Jennifer Aniston), Boeing, Toyota (with Michael J. Fox and Christopher Lloyd) and PlayStation.
See all 10 spots below.
Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).
Boeing “Lightest. Metal. Ever”
Creative Agency: FCB Chicago
Media: TMP Worldwide
Apple iPhone 6s “Flip a Coin”
Creative Agency: TBWA\Media Arts Lab
PlayStation “Holiday 2015 Commercial Featuring Star Wars Battlefront”
Creative Agency: BBH New York
Toyota “Fueled by the Future”
Creative Agency: Droga5
Media: Saatchi & Saatchi Los Angeles
Emirates “Emirates A380 featuring Jennifer Aniston”
Creative Agency: Y&R
Microsoft “The New Microsoft Surface Book”
Media: Dentsu Aegis
Squatty Potty “This Unicorn Changed the Way I Poop”
Creative Agency: Harmon Brothers
Nike “Snow Day”
Creative Agency: Wieden + Kennedy
Extra Gum “The Story of Sarah & Juan”
Creative Agency: Energy BBDO
Media: Starcom Mediavest Group; Mediacom
Barbie “Imagine The Possibilities”
Creative Agency: BBDO