The 10 Most Watched Ads on YouTube in October

When Wieden + Kennedy releases a big new Nike commercial on YouTube, the rest of the brands usually just sit around and gawk at the massive numbers. But not in October. W+K's big new Nike spot came in third on Adweek and Google's YouTube Ads Leaderboard for the month—eclipsed by not one but two spots from BBDO.

Mattel's "Imagine The Possibilities" spot for Barbie (from BBDO San Francisco and New York) and Extra Gum's "The Story of Sarah & Juan" (from Energy BBDO) top the Leaderboard for October with almost 25 million views between them.

Squatty Potty's loony "This Unicorn Changed the Way I Poop" ad came in fourth. Elsewhere on the list are ads for Microsoft and Apple (with Jamie Foxx), Emirates (with Jennifer Aniston), Boeing, Toyota (with Michael J. Fox and Christopher Lloyd) and PlayStation.

See all 10 spots below.

Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).


Boeing “Lightest. Metal. Ever”

Creative Agency: FCB Chicago
Media: TMP Worldwide
Views: 3,257,208


Apple iPhone 6s “Flip a Coin”

Creative Agency: TBWA\Media Arts Lab
Media: OMD
Views: 3,265,979


PlayStation “Holiday 2015 Commercial Featuring Star Wars Battlefront”

Creative Agency: BBH New York
Media: Carat
Views: 4,015,261


Toyota “Fueled by the Future”

Creative Agency: Droga5
Media: Saatchi & Saatchi Los Angeles
Views: 4,249,146


Emirates “Emirates A380 featuring Jennifer Aniston”

Creative Agency: Y&R
Media: Havas
Views: 4,494,860


Microsoft “The New Microsoft Surface Book”

Media: Dentsu Aegis
Views: 5,000,488


Squatty Potty “This Unicorn Changed the Way I Poop”

Creative Agency: Harmon Brothers
Views: 5,663,676


Nike “Snow Day”

Creative Agency: Wieden + Kennedy
Media: Razorfish
Views: 7,995,747


Extra Gum “The Story of Sarah & Juan”

Creative Agency: Energy BBDO
Media: Starcom Mediavest Group; Mediacom
Views: 11,029,187


Barbie “Imagine The Possibilities”

Creative Agency: BBDO
Media: Starcom
Views: 12,418,940