The 10 Most Watched Ads on YouTube in May

It's rare to excel professionally at both basketball and soccer, but Samsung Mobile managed it back in May—unleashing two spots that were among the top three branded videos on YouTube that month.

Sandwiched in between them, at No. 2, was an Adidas spot from TBWA starring Lionel Messi—one of many viral hits ahead of the World Cup kickoff in June.

Samsung Home Appliances also made the top 10 in May with an out-of-home stunt in South Africa. Elsewhere on the list: a clever Google Play spot using its logo to great effect; Fiat's Godzilla tie-in; a social experiment by Save the Children; and more.

See all the ads below.

Note: To be eligible for Adweek and Google's Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but also earn significant organic views.

10

EA Sports “Be Bruce Lee”

Creative Agency: Electronic Arts (in-house)
Media: Electronic Arts (in-house)
Upload date: 5/14/2014
Views: 1,118,417

9

Samsung Home Appliances “Huge Pop-up Art Prank”

Creative Agency: Viral Factory
Upload date: 5/18/2014
Views: 1,121,362

8

GE/BuzzFeed “Are You a Visual Thinker?”

Creative Agency: BuzzFeed
Media: BuzzFeed
Upload date: 5/8/2014
Views: 1,263,035

7

Turkish Airlines “Epic Pool Dunk”

Creative Agency: Crispin Porter + Bogusky
Upload date: 5/6/2014
Views: 2,950,744

6

Save the Children “The Most Important ‘Sexy’ Model Video Ever”

Creative Agency: Big Block Live
Upload date: 5/6/2014
Views: 3,366,031

5

Fiat “Godzilla”

Creative Agency: The Richards Group
Media: Universal McCann
Upload date: 5/3/2014
Views: 5,548,325

4

Google Play “Play Your Heart Out”

Creative Agency: BBH
Media: Essence Digital
Upload date: 5/9/2014
Views: 6,097,169

3

Samsung Mobile “LeBron James: Turn Off to Turn On”

Creative Agency: 72andSunny
Media: Starcom
Upload date: 5/1/2014
Views: 12,772,806

2

Adidas “The Dream”

Creative Agency: TBWA
Media: Carat
Upload date: 5/24/2014
Views: 31,204,437

1

Samsung Mobile “#GALAXY11: The Training”

Creative Agency: Cheil
Media: Starcom
Upload date: 5/13/2014
Views: 46,721,582