The 10 Most Watched Ads on YouTube in December

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December.

Teaming up for a sequel to their staggeringly successful Turkish Airlines spot from December 2012, the basketball and soccer stars produced a spot, "The Selfie Shootout," that managed to beat the original—136 million views, vs. 107 million for "Legends on Board."

Elsewhere on the December list: New York creative shop Barton F. Graf 9000 makes its Ads Leaderboard debut with a video-game spot; Heineken, Kmart and (somehow) Olive Garden scored with holiday-themed spots; and Beats by Dre and Kellogg's Special K also make appearances.

To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. WestJet's "Christmas Miracle" spot, which got almost 35 million views, was not eligible because it did not get any paid views.

1

Newcastle ‘Cabvertising’

Creative Agency: Droga5
Media: MediaVest
Upload date: 12/12/13
Views: 1,080,575



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

2

Beats by Dre ‘Colin Kaepernick: Hear What You Want’

Creative Agency: R/GA
Media: MediaCom
Upload date: 12/8/13
Views: 2,078,873



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

3

Ride Along ‘Kevin Hart’s NBA Wish’

Upload date: 12/19/13
Views: 2,612,451



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

4

Olive Garden ‘Holiday Promotion and Lunch Special’

Creative Agency: Grey
Media: Starcom
Upload date: 12/2/13
Views: 2,839,181



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

5

Kmart ‘Ship My Trousers’

Creative Agency: Draft FCB
Media: iProspect
Upload date: 12/13/13
Views: 3,147,404



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

6

The Copenhagen Wheel ‘Official Product Release’

Upload date: 12/3/13
Views: 3,153,750



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

7

Heineken: ‘Carol Karaoke’

Creative Agency: Wieden + Kennedy
Media: MediaVest
Upload date: 12/10/13
Views: 4,037,190



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

8

Special K: ‘Shhhhut Down Fat Talk’

Creative Agency: Leo Burnett
Media: Starcom Worldwide
Upload date: 12/2/13
Views: 4,340,550



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

9

Supercell ‘Clash of Clans: You and This Army’

Creative Agency: Barton F. Graf 9000
Upload date: 12/23/13
Views: 11,953,198



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

10

Turkish Airlines ‘Kobe vs. Messi: The Selfie Shootout’

Creative Agency: Crispin Porter + Bogusky
Media: Starcom
Upload date: 12/3/13
Views: 135,551,448



—To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.