Nike's World Cup spots outplayed all other advertising on YouTube in 2014, taking the No. 1 and No. 2 slots on Adweek and Google's YouTube Ads Leaderboard list for the year, ranking the most-viewed commercials posted to the video site.
Budweiser and its dogs also did well, with its "Puppy Love" Super Bowl spot placing third and its "Friends Are Waiting" responsible drinking ad coming in ninth.
The top 10 ads earned a combined 425 million views and accounted for more than 1 billion total minutes of viewing time (that's about 1,900 years)—54 percent more than last year's top 10. They were also 47 percent longer this year, averaging three minutes in length. Nike "Winner Stays," at No. 1, clocks in at 4:12. (It was a big year for live sports in general, with Super Bowl, Olympics and World Cup ads all making the list.)
We also have a Voice op-ed from Lisa Gevelber, vp of ads marketing at Google, which you can read here: When Ads on YouTube Aren't Ads at All
See all 10 spots below. Note: To be eligible for Adweek and Google's YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. Among the ads not meeting the standards of that methodology: American Greetings, Wren, Save the Children and John Lewis.
Heineken “The Payphone with Fred Armisen”
13.8 million views
Budweiser “Friends Are Waiting”
19.5 million views
Procter & Gamble “Pick Them Back Up”
19.7 million views
Samsung Galaxy Note 4 “Then and Now”
22.1 million views
Duracell “Trust Your Power: Derrick Coleman”
22.7 million views
Devil’s Due “Devil Baby Attack”
48.8 million views
53.3 million views
Budweiser “Puppy Love”
53.4 million views
Nike Football “The Last Game”
73.3 million views
Nike Football “Winner Stays”
98.4 million views