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Gotham has landed creative duties on 1-800-OK Cable, a consortium of cable television operators in New York, New Jersey and southern Connecticut, the client has confirmed.
The consortium consists of Cablevision and Time Warner, for which Gotham already works. The New York shop handles creative duties on TW’s efforts to reach Hispanic consumers — an assignment that dates back to last year.
The OK Cable work was awarded after client executives met twice with the Interpublic Group agency: first to check credentials, and then to assess the shop’s views on potential marketing strategies, according to Peter McGuinness, Gotham’s CEO.
The agency’s first work is expected in April.
Gotham
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