Osama Bin Laden Dead—and the Story Broke on Twitter News outlets scooped by Rumsfeld staffer
This year, the committee that awards the Pulitzer Prizes chose not to give a breaking news award. Sunday night, we saw again why it's become so difficult for media outlets to truly break news these days.
Just after 11:30 p.m. ET, President Barack Obama stepped to a podium to make a surprise announcement: U.S. forces have killed al-Qaida leader Osama bin Laden. By the time Obama spoke, reporters had been buzzing for a little under two hours, ever since an email from the White House saying that Obama would make a statement. Rumors started flying about what that statement would contain, and the unusual timing only added to the frenzy of speculation. So soon enough, every relevant reporter—whether print, TV, or any other medium—seemed to be on the story. But they weren't the ones who broke it.
Even the wire services, which traditionally would be the ones to break news like this, appear to have been scooped by an unlikely figure. The person who will, deservedly, get credit for being the first to confirm the rumors that bin Laden had been killed is Keith Urbahn, the current chief of staff to former Defense Secretary Donald Rumsfeld. He broke the news with a single, simple tweet: "So I'm told by a reputable person they have killed Osama Bin Laden. Hot damn."
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- The New York Times Reinvents the Boring Banner Ad
- Ad of the Day: Nike
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- ESPN Lays Off More Than 100 Employees


Email
Print
